In a former life Nina was circular economy advisor. She was missing a creative touch in her life, so she turned to copywriting instead. Then she was missing a sustainability touch in her life, so she combined the two. Now she's a sustainability advisor who writes, or - if you will - a writer who gives sustainability advice. She does this with her own company New Alchemists.

Nina helped setup Rethink Things. Together with the Rethink Team, she developed our strategy, branding, website, socials, newsletters, you name it. Today, she continues to write for the platform.