Rethink Things

A storytelling platform for sustainable lifestyles

Sparking a revolution in how we think about things

Thought provoking stories and insights of the pioneers that rethink our material culture. Brought to you by OLX and friends.

Explore Stories Meet the Pioneers

Stories for a better world

pre-loved lifestyle

Rethink consumption

Pioneers

Circular economy

Sustainable futures

New material culture

Stories for a better world

Regenerative living

Rethink consumption

Pioneer profiles

Circular economy

Sustainable futures

New material culture

Latest stories

View all stories →

Climate

The vacation CO2 ladder: more vacation, less carbon emissions

Does it mean skipping flights? Sleeping in a tent? Cycling to Spain? Never leaving home again? Not quite.

Circularity

Habits

The tech graveyard in your drawer

Why billions of phones are lying unused and what we should do about it

Gardening

Your garden doesn’t need new things, but a different way of viewing what you already have

That pile of junk in the corner of your garden is not waste, it's full of useful things to make your garden better for biodiversity

Food

Pioneers

From TV watchdog to chocolate rebel: The story of Tony Chocolonely founder Teun van de Keuken

When no one would prosecute him, he decided to become part of the solution.

Fashion & design

Thrifting & preloved

Why Gen Z buys second-hand: the data behind the resale generation

Preloved is not just a niche trend, it’s reshaping how retail works

Climate

Urbanism

Sponge cities: what if cities could absorb rain instead of fighting it?

Sponge city infrastructure absorbs rainwater instead of routing it away, reducing flooding while naturally purifying water through soil filtration systems.

Meet the Pioneers

The pioneers that rethink our material culture

We profile the makers, designers, doers, and thinkers who are doing the hard work of reimagining our material world - in our ever-expanding database.

Meet the Pioneers

your decisions matter

How much money and planet can you save?

How big is my impact when choosing to resell or buy second hand? You can’t influence your item's past. Perhaps it’s very old or broken. But you can influence its story from today on. Our decision tree helps you see the impact of your actions.

your impact