A storytelling platform for sustainable lifestyles
Sparking a revolution
‍in how we
‍think about things

Get inspired by thought provoking stories, as well as insights of the pioneers that rethink our material culture. Brought to you by OLX and friends.

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“The most radical thing you can do is rethink the ordinary.”

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Circularity
Habits

The tech graveyard in your drawer

Why billions of phones are lying unused and what we should do about it

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Gardening

Your garden doesn’t need new things, but a different way of viewing what you already have

That pile of junk in the corner of your garden is not waste, it's full of useful things to make your garden better for biodiversity

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Food
Pioneers

From TV watchdog to chocolate rebel: The story of Tony Chocolonely founder Teun van de Keuken

When no one would prosecute him, he decided to become part of the solution.

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Fashion & design
Thrifting & preloved

Why Gen Z buys second-hand: the data behind the resale generation

Preloved is not just a niche trend, it’s reshaping how retail works

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Climate
Urbanism

Sponge cities: what if cities could absorb rain instead of fighting it?

Sponge city infrastructure absorbs rainwater instead of routing it away, reducing flooding while naturally purifying water through soil filtration systems.

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Fashion & design
Thrifting & preloved

Think you're buying vintage? You might be buying SHEIN instead

True vintage differs from contemporary fast fashion misbranded as vintage, requiring verification of age, quality, and historical authenticity before purchasing.

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Thrifting & preloved
Circularity

Cleaning, fixing and learning how to love stuff that's been loved before

Second-hand purchases benefit from thorough cleaning and restoration work, allowing deep appreciation and functional rejuvenation of previously loved items.

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Food
Pioneers

Cowless cheese: it's possible! Hille van der Kaa on rebuilding dairy from a stainless steel cow

Hille van der Kaa developed cowless cheese using fermentation technology, creating animal-free dairy alternatives without compromising taste or sustainability.

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Meet the Pioneers

The pioneers that rethink our material culture

We profile the makers, designers, doers, and thinkers who are doing the hard work of reimagining our material world - in our ever-expanding database.

Meet the Pioneers
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