— About Rethink Things

We believe the most powerful act of our time is rethinking the way we live and consume.

Our culture of overconsumption has left us feeling drained and detached. It’s time to reconnect with the world around us. Rethink Things shares uplifting stories that help you reimagine how we live and consume, in ways that are better for the planet and our mental health.We make sustainable living personal, practical, and even fun. Rooted in optimism, not guilt, our stories challenge old habits and inspire new ones.

Rethink Things is the storytelling platform sparking a revolution in our relationship with things. Our mission? A new way of looking at consumption. One in which we value our possessions as we should. One that is better for our mental health than our current culture of overconsumption. And one that is better for our planet.Rethink Things is brought to you by OLX and friends.

We believe good journalism can change what feels possible. The right story, told well, lands differently than a statistic or a report. It makes you rethink the way you live and consume.

01
Sparking a revolution

Society has seen great progress the past decades. But as our wealth grew, we lost a meaningful connection with our world. Rethink Things embodies our quest towards a new material culture, a new way of owning, living and thriving.

02
Thought-provoking

We share uplifting stories that inspire to reimagine our relationship with things. Our journalists bring new perspectives on matters as consumption, economic growth,  circularity, and the second-hand movement.

03
Our thought travellers

Are we journalists? Activist? Revolutionists? It doesn't matter. What does matter is that we're on a mission to discover a new material culture. It's a journey with a destination yet unknown. While we're voyaging, we'll call ourselves thought travellers.

04
Powered by OLX

Our platforms help people find second-hand treasures. Rethink Things is not here to promote OLX's platforms alone, but the second-hand movement entirely. Rethink Things is powered by OLX, and brought to you by our friends. The pioneers that are just as passionate about rethinking things as we are.

05
Beauty in what's there

Rethink Things helps you see the beauty in the things we already own. Let's go from stuffing up on stuff we don’t need towards a flourishing future in which we value our only home planet and all things on it as we should. There's already more than enough.

06
Mental and planetary health

We make sustainable living personal, practical, and even fun. Rooted in optimism, not guilt, our stories challenge old habits and inspire new ones. All to reconnect with the world we inhabit.

The Team

The people behind Rethink Things

Florine van der Vlies

Storyteller

Nina van Rijn

Head of Stories

Rodrigo Pritsch

Head of images

Paulina Rezmer

Thought traveller

Ana Garcia

Godmother of Rethink Things

Maxine van Grootel

Project overseer

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