A storytelling platform for sustainable lifestyles
Sparking a revolution in how we think about things

Get inspired by thought provoking stories, as well as insights of the pioneers that rethink our material culture. Brought to you by OLX and friends.

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a storytelling platform
Stories for a better world
pre-loved lifestyle
Rethink consumption
Pioneers
Circular economy
Sustainable futures
New material culture
Stories for a better world
Regenerative living
Rethink consumption
Pioneer profiles
Circular economy
Sustainable futures
New material culture
β€œThe most radical thing you can do is rethink the ordinary.”

Latest stories

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Climate
Urbanism

Sponge cities: what if cities could absorb rain instead of fighting it?

Sponge city infrastructure absorbs rainwater instead of routing it away, reducing flooding while naturally purifying water through soil filtration systems.

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Fashion & design
Thrifting & preloved

Think you're buying vintage? You might be buying SHEIN instead

True vintage differs from contemporary fast fashion misbranded as vintage, requiring verification of age, quality, and historical authenticity before purchasing.

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Thrifting & preloved
Circularity

Cleaning, fixing and learning how to love stuff that's been loved before

Second-hand purchases benefit from thorough cleaning and restoration work, allowing deep appreciation and functional rejuvenation of previously loved items.

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Food
Pioneers

Cowless cheese: it's possible! Hille van der Kaa on rebuilding dairy from a stainless steel cow

Hille van der Kaa developed cowless cheese using fermentation technology, creating animal-free dairy alternatives without compromising taste or sustainability.

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Consumerism
Mental health

An alternative to wealth: Rethinking what prosperity feels like

Prosperity redefined beyond accumulation includes community, experiences, and security, offering fulfilling alternatives to endless material consumption.

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Circularity
Habits

The art of borrowing: why your friend’s stuff is cooler than yours

Modern consumption driven by novelty rather than need creates cycles of replacement despite functional items, fueled by desire for stimulation.

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Habits

7 household items that secretly have superpowers

Household items like coffee grounds possess remarkable utility for odor absorption, pest control, and garden enrichment beyond their initial purpose.

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Habits
Mental health

In defense of boredom

Consumer economy deliberately manufactures constant novelty and discontent, engineering endless stimulation to prevent satisfaction and encourage continuous purchases.

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Fashion & design

How to build a capsule wardrobe (without becoming a minimalist monk)

Capsule wardrobes balance minimal ownership with practical versatility, requiring 25-50 carefully selected pieces that coordinate seamlessly across contexts.

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Meet the Pioneers

The pioneers that rethink our material culture

We profile the makers, designers, doers, and thinkers who are doing the hard work of reimagining our material world - in our ever-expanding database.

Meet the Pioneers
Sarah Klein
Textile Pioneer
Marco Vitale
Circular Designer
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