Every January we promise ourselves a better version of us: fitter, greener, more organised, less… us. And every February, reality taps us on the shoulder with leftover chocolate and a dead gym membership. Turns out, it’s not a lack of willpower. It’s science. But fear not, we came up with 10 resolutions you can actually keep.
Let’s start with the uncomfortable truth: most New Year’s resolutions don’t survive the winter. Research consistently shows that around 80% of resolutions are abandoned within the first month. Not because people are lazy, but because our brains are wired to resist sudden, sweeping change. According to behavioural psychologists, vague goals (‘be healthier’, ‘live sustainably’) offer little immediate reward, while demanding maximum effort upfront. A recipe for burnout rather than habit formation.
Long-term studies on behaviour change show that small, specific, and repeatable actions are far more likely to stick than ambitious life overhauls. The same applies to sustainability: perfection is the enemy of progress. So instead of ‘saving the planet’ (no pressure), here are 10 sustainable resolutions that work with your brain, not against it.