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SPARKING A REVOLUTION IN HOW WE THINK ABOUT THINGS.

Get inspired by thought provoking stories, as well as insights of the pioneers that rethink our material culture. Brought to you by OLX and friends.

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Digging deep

The hypocrisy of being an environmentalist – and why eco-hypocrisy is a good thing

October 23, 2025

Tips and lists

The hidden life beneath the leaves

October 15, 2025

Digging deep

Your choices do matter when it comes to e-waste

October 2, 2025

Tips and lists

Visualise that thrifted piece in your home: how AI helps you choose second-hand

September 25, 2025

News

The rising popularity of second-hand (East European post-WWII) jewelry as a smart investment

September 18, 2025

Digging deep

Why it’s so hard not to buy: the psychology of consumption

September 15, 2025

Digging deep

Rethink 101: Why our current way of consuming cannot and will not last

September 17, 2025

Digging deep

Rethink 101: We need to rethink what possession means to us

September 11, 2025

Tips and lists

10 tips for selling your stuff online

September 2, 2025

Digging deep

The birth of fashion: how we went from owning two trousers to one hundred hoodies

August 26, 2025

About Rethink Things

Our culture of overconsumption has left us feeling drained and detached. It’s time to reconnect with the world around us. Rethink Things shares uplifting stories that help you reimagine how we live and consume, in ways that are better for the planet and our mental health.

We make sustainable living personal, practical, and even fun. Rooted in optimism, not guilt, our stories challenge old habits and inspire new ones.

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Our manifesto

Reimagining consumption by rethinking our things

Imagine prehistoric human Jasper making a winter coat from a deer skin, wearing it twice and then tossing it because it’s out of fashion. Laughable, right? Yet, this is exactly how we are behaving today.

But humans are not meant to acquire and toss, acquire and toss. We’re meant to hunt and gather treasures and to treasure our treasures. For a long time.

Rethink Things helps you see the beauty of the things we already own. We search ways of consuming that are better for our mental health and the planet's.

Let's go from stuffing up on stuff we don’t need towards a flourishing future in which we value our only home planet and all things on it as we should. Let's rethink our things.

At OLX, we love rethinking things. Our platforms help people find second-hand treasures easier and faster. Having said that, Rethink Things is not here to promote OLX alone, but the second-hand movement entirely. That's why Rethink Things is brought to you in collaboration with our friends: journalists, circular heroes, green NGO's and other contributors that are just as passionate about rethinking things as we are.

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Pioneer database

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Thought provoking stories from the pioneers that rethink our material culture

Our ever-expanding database of pioneers and friends rethinking our material culture. We interview them or, when we are too intimidated, write about them in our own words. Want to share your story? Get in touch!

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Confessions of a semi-sustainable soul

Rethink Things editor Nina is trying hard to live more sustainably, and is also failing hard every now and then. This journal is her compass in a messy, beautiful quest for a greener life. Let her wins and lessons light the path on your own journey.

Sparking a revolution
in how we think about things

Society has seen great progress the past few decades. But as our wealth grew, we rapidly lost a meaningful connection with the world around us.

Rethink Things is the storytelling platform sparking a revolution in our relationship with things. Our mission? A new material culture, in which we value our possessions as we should. That is better for our mental health than our culture of overconsumption. And - perhaps most importantly - that is better for our planet.

By joining our online community - by reading our blogs, following and engaging with us on social media, reading The Monthly Mindshift or actively contributing - you can join our quest. If there’s one platform to follow to stay up-to-date on everything deconsumption, environment and reloved, it’s this one.  

Rethink Things is powered by OLX. This means that OLX provides expertise, guidance, and professional and monetary support. We work with independent journalists with an intrinsic motivation to inspire you to rethink consumption, and OLX does not meddle with the stories we make.

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